Customer Oriented Selling Adds Value

For the sixth year in a row, the category of sales representative is one of the top two hardest jobs to fill globally, according to Manpower Group’s 2011 Talent Shortage Survey results.

Another study shows that only 44 percent of respondents attended any kind of formal sales training. However, the Accelerating Revenue Through Learning Study by ES Research Group and ASTD indicates that 96 percent of respondents think that continuous learning is critical to their success.

When you combine a talent shortage with the current lack of training, it creates a perfect storm for problems generating revenue from an area that is critical for an organization’s success.

Although many employers may be delaying hiring due to the economy, they may be surprised later when the labor market becomes tighter. Relevant and exceptional training attracts and retains the best skilled workers. This could be bad news for organizations that are reducing or eliminating training. The storm continues to build, and better and more focused training is necessary to weather it.

And the Surveys Say …

The Manpower Group study points to the following factors, among others, contributing to the shortage of top talent:

  • Lack of knowledge of business or industry-specific qualifications
  • Lack of “hard” or technical skills
  • Lack of “soft” or interpersonal communication skills 

In addition, the Accelerating Revenue Through Learning Study names the following factors:

  • An increasingly complex sales environment Tech-savvy customers conducting their own independent research
  • The expansion of strategic procurement
  • Increased competition
  • Customers who want consultative guidance from people they trust 

Given the findings of these two surveys, it is safe to say that without a formalized training process, salespeople won’t be equipped with the tools they need for success. Furthermore, companies cannot hope to retain the best talent or attract the right talent when they are ready to hire.

Here are some more startling facts: Fifty-eight percent of those surveyed for the Accelerating Revenue study said that they believe better selling and influencing skills are highly important in their positions.

Sixty-one percent said they need frameworks, approaches and methodologies they can customize, in order to effectively leverage the sales training they have received.

Finally, the majority of respondents said that relationship-building, problem-solving and listening are critical skills for their jobs.

Desperately Seeking a Solution?

It’s time to become aggressive to stem the tide and weather the storm. Vital Learning’s Customer-Oriented Selling™ is both comprehensive and flexible as a sales skills development tool. The program teaches both process and interpersonal skills to build successful and trusting business relationships, so your customers get what they need to achieve their objectives. In Customer-Oriented Selling, participants learn the following:

  • How to determine the customer’s objectives and situation factors
  • How to understand and use key, customer-focused communication skills
  • Valuable pre- and post-call analysis techniques
  • How to conduct sales calls using a proven four-phase customer-focused sales process
  • How to effectively handle obstacles without feeling uncomfortable or becoming adversarial

The program allows organizations to tailor videos and role-play scenarios to their customers, products and services. In addition, one-, two- and three-day implementation options are available.

To help organizations provide ongoing support and measurement, Vital Learning offers a two-hour Skill Builder seminar for in-field follow-up. This seminar gives participants hands-on experience in practicing the program’s skills and methods.

When a talent shortage converges with a need for better skills, hire smart and train well. Your sales team will be more confident in reaching their numbers because you are providing a more strategic approach to training — one targeted to their needs.

Visit the details on our customer service training programs.

Melodae Morris

Leadership Matters — Vital Learning and Chart Your Course International

Greg Smith | Lead Navigator | 770-860-9464 | Chart Your Course International

Chartcourse.com | HighperformanceOrganization.com

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Great Customer Service is Not Grumpy, Grouchy or Gross

Most businesses spend more time and energy trying to find new customers than retaining and making their current ones happy.  The logic behind customer retention management (CRM) is simple — It costs far less money to keep customers happy than to spend much more money replacing the unhappy ones with new customers.  If you take care of your customers they tell their friends about your business and will in the long run end up spending more money.  It is not rocket science.  Let me provide you an example of what I am talking about.
 
I dread eating at airports. If you travel as much as I do, you are probably familiar with the “Three G’s” as it applies to airport fare—Grumpy, Grouchy and Gross.
 
Recently, I had an early flight to catch at the Ontario, California airport. I found myself standing outside the closed and gated doorway to an Applebee’s restaurant ten minutes before opening time. I just knew they would be late opening the doors and I expected to receive the usual grumpy service common at most airports. I was wrong!
 
Bam! The clock struck five, the lights popped on and this charming and professional person opened the doors. She greeted me with a smile, a warm “hello” and told me to sit anywhere I wanted. I never had seen such a positive attitude at 5:00 in the morning.
 
As I enjoyed my meal, I watched her cheerfully greet customers, many of which she called by their first name. They were the “regulars” she said. Felicia was the remarkable person who made that small restaurant pleasant and memorable. Next time I return to the Ontario Airport, I guarantee you this is the place I will go to first.
 
Here are seven steps to build customer loyalty.
 
1. Select the right people. In the book, From Good to Great, Jim Collins said, “People are not your most important asset, the RIGHT people are.” Most businesses do a miserable job hiring people. They hire just anyone, provide little or no training and place them on the front-line with customers. Spend more time recruiting and hiring the right people with good personalities. Focus on those who are friendly and demonstrate an interest and enthusiasm for the job.
 
2. Sensationalize the experience for your customers. Good service is not good enough.  A Gallup survey showed a customer who is “emotionally connected” to your place of business is likely to spend 46% more money than a customer who is merely “satisfied” but not emotionally bonded.
 
3. Set performance standards. Outline the behaviors of how employees should act, speak and respond to customer needs and requests. One of our clients developed twenty customer service commandments outlining the actions and behaviors he wanted his service people to provide to customers.
 
4. Sustain on-going training and reinforcement. Good customer service skills are not natural for most people. Effective customer service training must be reinforced and taught on a recurring basis. For example, the Ritz-Carlton hotels provide a thorough customer service training program for all of its employees during their orientation. Then each supervisor conducts a daily “line-up” to review one of the commandments with his employees ten minutes before each shift.
 
5. Shower good employees with rewards and recognition. It is hard to find and keep good employees.  So do everything in your power to retain and motivate them.  Sure, employees want to be paid well, but they also want to be treated with respect and shown appreciation. The front-line supervisor has the greatest impact on motivating and retaining employees.
 
6. Survey your customers and reduce your defection rate. On average, businesses lose 15-20 percent of their customers each year to their competition. All businesses encounter this, but few do much about it. To improve retention, one client sends out a customer service report card to its top customers every month. This requires an evaluation based on four specific criteria. They tally the results and make sure employees see the scores. This motivates the employees to do a better job.
 
7. Seek customer complaints with enthusiasm. For every complaint there are at least 10 other customers that visited your business who have the same criticism. A portion of those 10 people just took their business to your competitor. Look at customer complaints as an opportunity for improvement.

You might be interested in our customer service video training library to help train your staff.

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UPCOMING CLASSES AND EVENTS

DISC Certification Group Coaching Training Program
(Webseminar)

Upon successful completion of the training, you may teach and conduct workshops in your organization or training practice. Each class is limited to five people.
 
Upcoming dates:

December Class
Dec 12, 13, 19
2:00-3:30 p.m. ET
http://ow.ly/6Ogw4

Limited seating
Cost: $895

For more information:
http://www.chartcourse.com/disctraining.html

Greg Smith | Lead Navigator | 770-860-9464 | Chart Your Course International

Chartcourse.com | HighperformanceOrganization.com

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Greg is Riding a Steer!

Have I lost my mind?  Yes, I am sitting on a Texas Long Horn steer!  Many people have accused me of being full of bull – now you know the truth.  The real story is I was speaking at a conference in Austin and the resort I was staying at was offering and I just could not resist.  If you want to hear more “bull” from Greg, make sure you check out my keynotes and workshops on our website.

 

Greg Smith | Lead Navigator | 770-860-9464 | Chart Your Course International

Chartcourse.com | HighperformanceOrganization.com

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Six Guidelines for Setting Up a Mentoring Program

A mentor is someone who serves as a counselor or guide. Being asked to serve as a mentor is an honor.  It indicates that the company has faith in the person’s abilities and trusts him or her to have a positive impact on the career and development of another person.   

Many companies have discovered leadership mentoring for new employees not only helps employees settle into their job and company environment, but also increases employee retention. The use of a mentor may be an informal, short-term situation or a more formal, long-term assignment.

In an informal mentoring program, the mentor helps the new employee for a limited period of time.  Advice from the mentor may include the most basic of information about everyday routines including tips about “do’s and don’ts” not found in the employee manual to helping the employee learn job responsibilities.   A mentor available to answer routine questions also saves time for the supervisor or manager.   In addition, new employees often feel more comfortable asking questions of a mentor instead of a supervisor. 

In a program of this type, mentors often are volunteers.  Forcing someone who does not want to serve as a mentor to do so can quickly create problems.   Obviously, someone with a negative attitude, who might encourage a new employee to gripe and complain, should not serve as a mentor. 

A more formal version of mentoring occurs when an organization appoints an individual with extensive knowledge and experience to serve as a mentor to a new professional the company feels has excellent potential for growth. The mentor’s role usually lasts for an extended period of time and may not end until the person mentored reaches the level of the mentor.

Whether informal or formal, both parties need to understand the parameters.  These may be more important in a long-term, formal mentoring situation, but can also influence the success of short-term, informal mentoring.

  1. The mentor’s role is to teach and advise the new employee.  The mentor does not interfere with the supervisor or manager’s decisions.  The new employee, while expected to seek the mentor’s advice particularly on critical issues, is not bound to accept that advice. 
  2. Confidentiality is important. Both parties need to feel confident that discussions remain between them–not immediately relayed to a supervisor or manager.
  3. Certain areas may be considered off-limits.  The mentor needs to outline these areas at the beginning.
  4. Decide in advance how you will communicate.  Will you have regularly scheduled meetings?  Will discussion be face-to-face, over the telephone or even via E-mail. Both parties need to make their preferences known at the beginning and reach an acceptable compromise if the preferences are different.
  5. Professional relationship:  The relationship between the mentor and his or her protégé is a professional one, not a personal one.  This is particularly important for the new employee to understand.
  6. Compatibility: It would be helpful to use a behavioral survey/assessment on both the mentee and mentor.  This will help both understand each other’s communication styles, strengths and limitations. 

  Please contact us if we can help you design a customized mentoring program for your organization.

Greg Smith | Lead Navigator | 770-860-9464 | Chart Your Course International

Chartcourse.com | HighperformanceOrganization.com

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Talent Management Strategies and Statistics

Successful organizations realize talent management and employee engagement is critical in sustaining their leadership and growth in the marketplace. Attracting and retaining top talented employees in today’s labor market should be the highest priority.

60% of surveyed talent leaders are concerned they could lose key employees to their competitors. Many surveyed companies appear convinced that high potential talent that is not properly developed can be easily poached by competitors.

Deloitte September 2009 Talent Management Study

Employees who have an above average attitude toward their work and their employer will generate 38 percent higher customer satisfaction scores, 22% higher productivity, and 27% higher profits.

The Gallup Organization

Findings revealed 64 percent of employees said they were extremely likely to begin or increase the intensity of their job search. An additional 19 percent said they were somewhat likely to increase their search.

The Society of Human Resource Management (SHRM) and the Wall Street Journal

Seventy-seven percent of companies said they do not have enough successors to their current senior-level managers already working in their organizations, according to a survey of 168 human resource managers at U.S. companies.

Right Management Consultants

A 2010 survey conducted by the Conference Board showed only 45 percent of Americans are satisfied with their work.  This is the lowest level ever recorded by the Conference Board in more than 22 years of research.

The Conference Board

“Good people see good bosses as the wind beneath their wings. . . Employees that lack the confidence in their bosses will leave the organization sooner than later.”

The Hay Group’s The Retention Dilemma

Employee Retention and Job Satisfaction

The cost of attracting, recruiting, hiring, training, and getting new people up to speed is tremendously more costly as well as more wasteful than most realize.  Productivity is directly tied to employee retention.

Despite economic changes, the issue of employee retention is here to stay. The labor shortage that plagued employers at the height of the economic boom has not vanished. It may be off the radar now, but it is returning strong as ever. Successful organizations realize employee retention is integral to sustaining their leadership and growth in the marketplace. Those that fail to make employee retention a priority are at risk of losing their top talented people to the competition.

We can help you design an effective employee retention strategy that provides a comprehensive road map for not only attracting and keeping talented employees, but for motivating and engaging them to achieve a higher level of performance—saving organizations countless thousands of dollars.

Our Approach to Talent Management Consulting

Chart Your Course International has developed an excellent reputation for our consultative approach in working with our clients. We believe maximizing human performance and organizational development should be a continuous and systematic improvement process rather than a series of quick fix and flavor-of-the-month type events. The latter merely breeds resistance and skepticism.

We design talent management strategies and processes to grow your organization and implement talent management solutions, creating clearer direction, increased profitability, stronger executive teams, improved communication and happier and more productive employees.

Greg Smith | Lead Navigator | 770-860-9464 | Chart Your Course International

Chartcourse.com | HighperformanceOrganization.com

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Posted in Employee Engagement, Employee Retention, Employee Turnover, Good Places to Work, Human Resource Management, Job Satisfaction | Tagged , , , , , , | 1 Comment

Improve Employee Job Satisfaction and Retain Your Best People

Imagine–you have been working late to finish an important project when one of your best employees walks into your office and tells you she has been offered a better job. This is the same person you handpicked, trained and recently gave a pay raise.  As she turns to depart she says, “There are others thinking about leaving, too.”

What went wrong? How are you going to finish this project? Who will be next to leave? The dread is starting to sink in.

Employers face growing challenges finding and retaining people with the right skills.  There are plenty of people looking for jobs, but it is harder to find people who have the right skills, work ethic and training to help employers stay competitive.  The other issue facing employers is a growing population of unhappy and dissatisfied workers staying on the job. During the past three years, job dissatisfaction has jumped to the number one issue many employers encounter.  This has long term implications to the competitiveness of businesses in the global marketplace.

The Cost of Employee Turnover

Each year businesses spend a ton of money recruiting, replacing and retraining new employees.  They assume employee turnover is unavoidable and think there is very little they can do to prevent it.  For the most part, organizations only focus on employee retention after they start experiencing a turnover problem.

Few businesses actually consider how much money they waste because of employee turnover and low job engagement. It takes 2.5 times their salary to replace a typical employee and replacing a senior manager costs the same as buying a Lexus. To replace a critical care nurse can run up to $185,000; and when a top sales person departs, it can cost millions.  In spite of the staggering cost, few businesses have a formal retention program.  How dumb is this?

Pay and benefits are important, but studies show many employees quit their jobs for other reasons.  Obviously, a certain degree of employee turnover is unavoidable, but with a small amount of effort, organizations can make a major difference retaining key people and increasing job satisfaction.  Your plan should address the following eight key components.

  1. Redesign your orientation program for new employees. The old saying, “You don’t get a second chance to make a good first impression” is true in this case.  Organizations experience the highest level of turnover during the first 90 days on the job.  The purpose of onboarding is to quickly assimilate the new person into the organization, so make the first critical days stand out as a positive experience.  This is a great opportunity to make new hires feel proud to have chosen your organization as a great place to work.
  2. Hold people accountable for poor performance.  Employee retention does not mean you retain everyone. Employees say one of the main reasons they stay is because they like the people they work with.  No one wants to work with people who do not pull their weight. Those businesses that tolerate poor performance will drive off the good employees and be stuck with the bad ones.
  3. Soft skills are becoming the hard skills. Interpersonal skills are a critical element in retaining people and increasing job satisfaction. People want to feel management cares and is concerned for them as individuals. Yet, poor “soft skills” are one of the biggest factors driving people away. To build stronger bonds between the top management and employees, one corporate office practices something called the ‘Employee Scavenger Hunt.’ Once or twice a year, they give every executive or manager five names of employees. They find each person, meet them and learn about them as individuals.  The process builds a better bond, improves communication and increases trust within the organization.
  4. Accelerate your internal progression program. For many people, learning new skills and advancing their career is just as important as the money they make. If they can’t move up they will move out. In a study by Linkage, Inc. more than 40 percent of the respondents said they would consider leaving their present employer for another job with the same benefits if that job provided better career development and greater challenges.
  5.  Re-hire your employees. An emphasis on hiring new people can cause “older” employees to dis-engage, feel ignored, or forgotten. To combat this situation, consider reinterviewing all of your employees periodically. During the interview, review their training and development, ideas and suggestions, identify new skills acquired and review their pay and benefits.
  6. Complete a retention plan on your best employees. You must manage retention one employee at a time. Focus on the key jobs that have the most impact on profitability and productivity. Everyone has a different set of needs and expectations about their jobs. By conducting an individual retention profile, managers can quickly identify the employee’s unique motivations, goals, level of job satisfaction, as well as other expectations.
  7. Focus on the family. One small company gives their employees’ children a $50 Savings Bond twice a year when they get straight A’s on their report cards. Another survey of 1,000 companies showed half of them let workers stay home with mildly ill children without using vacation or sick days. Two-thirds permit flextime defined as allowing employees to adjust work hours on a daily basis.
  8. Identify and weed out poor managers. The relationship with the employee’s front-line manager is the most common reason people leave.  As part of LaRosa’s employee retention strategy, all workers evaluate their bosses twice a year using a special report card. It asks the employees to give their managers a letter grade from A to D in four categories. Any score less than a “B” requires a specific comment from the employee. After it’s completed, they tabulate the comments and design action plans for improvement.

Greg Smith’s cutting-edge keynotes, consulting and training programs have helped businesses accelerate organizational performance, reduce turnover, increase sales, hire better people and deliver better customer service.  As President and Lead Navigator of Chart Your Course International he has implemented professional development programs for thousands of organizations globally. He has authored nine informative books including his latest book Fired Up! Leading Your Organization to Achieve Exceptional Results.  He lives in Conyers, Georgia.  Sign up for his free Navigator Newsletter by visiting http://www.ChartCourse.com or call or call(800)821-2487 or(770)860-9464.

Greg Smith | Lead Navigator | 770-860-9464 | Chart Your Course International

Chartcourse.com | HighperformanceOrganization.com

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Posted in Employee Engagement, Employee Retention, Employee Turnover, Generations at Work, Good Places to Work, Job Satisfaction, Leadership, Leadership Speaker, Talent Management | Tagged , , , , , , , , , , , , , , | 1 Comment

Five Strategies That Drive Employee Engagement and Employee Retention

Greg Smith’s television interview about five things businesses need to do to improve employee retention and job satisfaction. Filmed at the SHRM National conference in San Diego. http://ow.ly/27Jf7          

Greg Smith | Lead Navigator | 770-860-9464 | Chart Your Course International

Chartcourse.com | HighperformanceOrganization.com

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Posted in Employee Engagement, Employee Recognition, Employee Retention, Employee Suggestion Programs, Employee Turnover, Good Places to Work, Human Resource Management, Job Satisfaction, Leadership Speaker | Tagged , , , , , , , , , , , | 1 Comment